NOMMA Marketing Manager Job Listing

Salary: Base with Bonus

Location: Atlanta Metro Area

Type: Full-time/Experienced

Category: Marketing

Preferred Education: 4-year degree

A progressive, non-profit association in the metalworking industry is seeking a Marketing Manager who will play a key role within the Association Team, to plan and execute marketing campaigns to meet or exceed revenue goals.

This is an exciting opportunity to use your strategic marketing, analytical skills, and sales skills to identify, develop, and deploy successful marketing initiatives that drive membership and utilization of the Association's products, including direct responsibility for association and program branding, marketing communications, new member acquisition, conference promotion, sponsorships, and other association programs and services, products with the goal of increasing membership and program revenues.

Specific Responsibilities:

A.   General Marketing and Communications

1.     Develop effective marketing strategies to increase membership and revenues.

2.     Develop and implement an annual marketing operational plan and budget.

3.     Develop and implement association marketing communications and branding strategy.

4.     Develop and maintain relationships with key industry organizations in order to promote the association.

5.     Maintain a cooperative and close working relationship with staff, chapters, the Board, association membership, and volunteers.

B.   Market Intelligence/Product Management

1.     Oversee development and analysis of research to adequately support recommendations regarding program/product initiatives, and associated pricing.

2.     Direct an annual review/evaluation of programs/products for the purpose of providing appropriate recommendations to increase member value and overall membership/revenues/returns.

3.     Oversee a process that produces a highly accurate database to support marketing communications and program analysis.

C.   Sales/Market Development

1.     Create and execute a strategy for sales of membership to key clients, supplier sponsorships, meeting attendance/registrations, and other programs/products.

2.     Assure that membership goals are met by participating actively in securing new members and retaining current members.

3.     Develop and implement a successful membership retention strategy.

4.     Assure that supplier membership goals, sponsorship goals, and trade show revenue goals are met by actively cultivating relationships with key suppliers.

5.     Identify potential target markets for new members, and recommend strategies for penetrating these markets.

Requirements

·      BS in Business and/or Marketing

·      Candidates should have proven success implementing integrated media campaigns, 5+ years in a marketing capacity with strong project management skills, communication and presentation skills, comprehensive knowledge of direct marketing, digital marketing, marketing communications, public relations and branding.  

·      Preferred background marketing in organizations with business-to-business sales; experience with organizations that participate in educational meetings/trade shows; and/or experience in association marketing.

·       Ideal candidates will be positive, self motivated, and have the ability and desire to work remotely with occasional  face-to-face meetings in a small results driven team-oriented environment (NOMMA is a VIRTUAL office).

·     Up to 10% travel may be required.

Benefits/Compensation

·      Compensation will be base plus a variable component.

·      Competitive benefits.

·      Some home office phone/Internet reimbursement.

About NOMMA

The National Ornamental & Miscellaneous Metals Association (NOMMA) promotes the common business interests of ornamental and miscellaneous metal fabricators. Our mission is to advance the industry through education and the promotion of a positive business environment. NOMMA is a 55-year-old trade association that produces an award-winning magazine, hosts an annual conference, engages in technical work, and conducts our industry awards competition. Our foundation provides education services via webinars, videos, and classes. Our 550 members produce some of the most outstanding metal products available, including railings, stairs, gates, furniture, and sculpture. For more information, visit us at: www.nomma.org.

Instructions
Submit cover letter (attached Word document) and resume to: jobs@nomma.org